Build a complete content strategy that works for your business
Free 8-Step Content Marketing Strategy Kit
Create a clear, repeatable framework that aligns your business goals, audience insights, and content decisions.
This kit helps you set the foundation for a focused, measurable content strategy — the groundwork you need on your way to creating complex campaigns.
Inside the kit
The kit features a 4-Week Email Mini-Course designed by award-winning content strategist Gregory Bisch.
The 4-Week Email Mini-Course includes:
✅ 2 emails/steps per week
✅ 8 short guides (PDF)
✅ 8 fillable worksheets (Word)
You walk away with:
✅ 2–3 goals with KPIs
✅ 1–3 priority audiences (and why)
✅ Mapped content ideas across the buyer journey
✅ A realistic 4-week calendar (with repurposing)
Watch a short video overview of the 8-steps
WHAT YOU WILL LEARN
Receive 2 steps a week by email. Each step includes simple prompts, examples, and fill-in-the-blank exercises that make it easy to move from scattered ideas to a structured, strategic plan.
Week 1:
STEP 1 – IDENTIFY YOUR GOALS
STEP 2 – IDENTIFY YOUR AUDIENCE
Week 2:
STEP 3 – UNDERSTAND AUDIENCE NEEDS
STEP 4 – ALIGN AUDIENCE NEEDS WITH YOUR EXPERTISE
Week 3:
STEP 5 – UNDERSTAND AUDIENCE MEDIA HABITS
STEP 6 – DEVELOP CONTENT IDEAS AND MATCH TO BUYER JOURNEY
Week 4:
STEP 7 – CREATE A CONTENT CALENDAR
STEP 8 – EXPERIMENT, MEASURE, AND ADJUST
WHO IT'S FOR
This kit is ideal for:
Business owners and consultants who want to clarify their direction and tell a more consistent story
Marketing and communications teams who need alignment across channels and content types
Thought leaders and executives building visibility and credibility in their industries
If you’ve ever felt like your content is “busy” but not strategic, this framework will help you reset — and rebuild on purpose.
WHY WE CREATED IT
At Contentr Media, we help brands and leaders turn smart ideas into standout marketing.
This kit captures the foundational process we use with clients across financial services, health, and technology sectors — adapted for anyone who wants to take a more intentional approach to content.
Our philosophy is simple:
Content is mightier than the pitch.
When your story is strategic, authentic, and consistent, it builds trust — the foundation of every strong brand.